Rucanor company

vision

Since 1956 Rucanor is a synonym for pure sports pleasure. And it still is very actual. In the recent years the attention for ‘a fit and healthy life’ is growing. With discussions and items such as obesity, social cohesion, mobility and staying fit in the greying society, sports is developing more and more as an important part of daily life. Rucanor, a real family brand, has the ambition to bring sports into the reach of everybody.  With the greatest pleasure!

MISSION

That’s why we see it as our mission to be a reliable and successful sportsbrand for everybody. With our broad range of sports clothing and accessories, on a high quality and realistic price level, it our aim to bring sports pleasure in the reach of as much people as possible.   

OUR 3 STARS

Our logo summarizes the key values of Rucanor. The two stripes symbolize our passion for sports and success. Onze three stars are the translation of:

1. 1.      Rucanor culture
         Reliable, comfortable, progressive, practical, value for money.

1. 2.      Rucanor Products
2.       Functional, flexible, efficient and ambitious

3.      Our way of communication
      Optimistic, open and transparent, sportive with self confidence

organisation

Rucanor Europe is a Dutch company with offices, distributors and agents in nearly every European country. We are an enthusiastic team with young and creative, hardworking people. Our ‘no nonsense’ culture translates itself in our products. Our employees and our customers are the most important stakeholders of Rucanor. They are key for our success in the long term. We aim to build open and stable relationships with them, based on open communication, transparency, passion, respect and a good sense of humor.